For MarTech SaaS
Specialised outbound for MarTech using vertical-trained pods, signal-driven targeting, and messaging that earns replies from CMOs and growth founders.
What we watch before reaching out
Funding raised
New budget lands with the CMO
Marketing ops hire
A stack rebuild usually follows
Pricing page visit
Active evaluation, not research
Outreach sent
Timed to the evaluation window
The MarTech reality
The category is crowded and buyers move fast. Generic outbound burns out before it lands.
CMOs move from interested to “next vendor, please” in a couple of weeks if follow-up is slow or the value isn’t reinforced. Most outbound stops at the first meeting — by the time your AE circles back, the CMO has already shortlisted someone else.
Every vendor pitches “AI segmentation” and “personalisation at scale.” CMOs and heads of growth ignore generic cold email, and your SDRs burn weeks trying to break through with copy that sounds like everyone else.
MarTech deals stretch across months of demos, pilots and stakeholder reviews. Promising conversations go cold between touchpoints, champions leave mid-cycle, and qualified leads quietly slip out of the pipeline while your team chases the next one.
How Harvin helps
We've run outbound for MarTech companies across CDPs, attribution, customer engagement and marketing automation. The messaging earns replies from CMOs and founders.
01 · MarTech-specialist pods
Dedicated GTM teams trained on MarTech buyer language: attribution, retention, CAC, LTV, channel ROI, engagement. Your outbound sounds like a peer, not a pitch.
02 · Intent-led prospecting
We track the buying signals that matter in MarTech and turn them into “why now” triggers. Your outbound lands the week your buyer is actually rethinking their stack, not six months too early or too late.
03 · Evaluation-window nurture
Marketing buyers shortlist fast and decide fast. We run a tight post-meeting nurture sequence that reinforces your positioning at every stage of their evaluation, so you’re still in the conversation when they make the call.
Why Harvin
We’ve been on the other side of the table. We combine AI-powered targeting with GTM engineers, account managers and content researchers, and we invest in learning your product, ICP and goals so our growth is tied to yours.
Experience that drives better sales
AI-powered, human-led outbound
We grow when you grow
FAQ
The questions that come up on every MarTech discovery call.
We start by understanding your ICP, their intent signals, and when they’re actually ready to engage. Then we combine AI agents and dedicated GTM engineers to write messaging tailored to your product and audience, rather than generic outreach.
Yes. We don’t run outbound for two directly competing MarTech products at the same time. If we’re working with you on customer engagement, we won’t take on a competing CEP. This is core to how we operate across every vertical.
We track buying signals and research accounts across channels to identify teams actively evaluating MarTech. By understanding how marketing leaders think and buy, we make sure only relevant opportunities reach your team.
SDR management platform
Give your managers the visibility to lead better, your SDRs the clarity to execute better, and your revenue team a clear view of what’s creating pipeline.
Live buying signals
Your accounts · today
Snowflake
Stripe
MongoDB
Databricks
Snowflake
Hiring + stack expansion
Best reached in the next 14 days